Farm Direct & Lelie Design | A colourful collaboration

Farm Direct & Lelie Design (Farm Direct Blog Banner)

One day the phone rang at our office and we were introduced to Lianne Toorn: photographer, graphic designer, creative mind and girl boss at Lelie Design. She had a team working on a new visual concept and wanted premium roses to be the floral cherry on top of their creation. The team’s head floral designer, Roan Aarts, recommended she give Farm Direct a call.


A colourful collaboration

And so, what started with a quick call on a rainy Thursday morning, ended up in an amazing and colourful collaboration. An explosion of creativity, rendered into a visual setting and immortalized by top notch photography. The concept? We might’ve been stuck in lockdowns, but in your mind, there are no boundaries. Hello freedom, opulence and joie de vivre. The result? Colourful and attractive visuals, featuring premium roses, editorial modelling and high-end fashion. Stay tuned on our Facebook and Instagram too for more content! The collaboration with Lelie Design was spot on from beginning to end – and the feeling naturally was mutual!

“The passion at Farm Direct is noticeable in everything they do. They know their products through and through, work with infectious enthusiasm and think along from A to Z. In addition, they are super open and transparent in their communication. That made this collaboration a real success for me. Oh, and the roses are fab. The only downside? Arguing at the end of the shoot who could take the flowers home!” – Lianne Toorn

We want to say thank you to all those involved. It was great to combine all these enthusiastic minds and stunning aesthetics into a beautiful floral photo shoot. And a special high-five for Roan, who first set things in motion!


Featuring Secret Garden, Pink Xpression, Pink Floyd and Campanella Peach

The rose stars of this photo shoot are Secret Garden, Pink X-pression, Pink Floyd and Campanella Peach. Premium Ecuadorian roses in pastel pink and peach, the must-have trending colours for spring this season. Looking for more stunning varieties to match this trending colour palette? Give us a call, we’re here to help.


Want to see the full collection?

Check it out here on our Pinterest profile – and remember to give us a follow!

Get in touch

We’d love to hear from you. Would you like to know more, find a distributor or become a distribution partner? Send us a message and we’ll contact you within 1 working day. Of course you can also email us at  or call us on +31 297 445 006.

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